A few months ago, the Italian luxury fashion house Dolce&Gabbana announced a partnership with UNXD, a curated NFT marketplace for the best of digital luxury, to launch the DGFamily NFT community.
In order to get access to the DGFamily NFT community, people need to own a DGFamily Box NFT. DGFamily boxes are based on the classic Italian Carretto style and crafted in three increasingly rarer tiers.
1/— Dolce & Gabbana (@dolcegabbana) February 21, 2022
Dolce&Gabbana and @UNXD_NFT announce the highly anticipated launch of the DGFamily community. 3 distinct Boxes + digital, physical, & experiential benefits that take holders on a journey between real life & the metaverse.https://t.co/JMmmWZuRPuhttps://t.co/sCWuIQSwnD
They’re divided into Black, Gold, or even the ultra-rare Platinum, and each gives access to different rewards:
- Black: collection of physical merchandise including 1 of 3 T-shirt designs and 1 of 3 hoodie designs (free to claim + gas/shipping);
- Gold: collection of physical merchandise including 1 of 3 T-shirt designs, 1 of 3 hoodie designs, and 1 of 3 sneaker designs (free to claim + gas/shipping);
- Platinum: collection of physical merchandise including T-shirt, hoodie, and 1 sneaker design of choice, in addition to 1 additional T-shirt, hoodie, and sneaker (free to claim + gas/shipping).
Now, Dolce&Gabbana and UNXD are letting holders know what’s in their box NFTs, and they’ve already revealed the drops that will be available soon:
- The first drop will take place in June, approximately 3 weeks after the Glass Box reveal. It consists of 20 digital wearables from Dolce&Gabbana’s historic Metaverse Fashion Week collection. Every DGFamily Box holder will receive 2 NFTs from this collection.
- The second drop is a physical capsule collection of T-shirts, hoodies, and sneakers. This collection is extremely rare, as it was designed personally by Domenico Dolce and Stefano Gabbana exclusively for the DGFamily community.
📢 ICYMI: We hosted a #DGFamily Twitter Space with with some alpha and an overview of the roadmap.— UNXD. (@UNXD_NFT) May 29, 2022
🩸Exclusive digital & physical collections
🔥Box holder benefits
🎁Glass Box reveal
Full summary: https://t.co/5xDAEpfZnG pic.twitter.com/rtiCETh2AY
DGFamily members will have access to a series of unique releases featuring both digital and physical wearables, including an exclusive Dolce&Gabbana swag pack, and also be able to attend Dolce&Gabbana fashion shows.