Cirque du Soleil, the largest contemporary circus producer in the world, has unveiled its foray into the metaverse, marking a significant step for the entertainment industry.
Teaming up with Gamefam, a prominent metaverse game developer, Cirque du Soleil has created an immersive metaverse experience called Cirque du Soleil Tycoon, set to be launched on the popular Roblox metaverse platform.
Within this virtual realm, users will have the opportunity to build and personalize their very own Cirque du Soleil universe. They can design and set the stage to their liking, bringing together an array of performers, artists, and other elements.
The immersive experience goes beyond mere customization, offering interactive challenges and mini-games for users to take part in. Additionally, players can hire talented acrobats to enhance their virtual circus.
Drawing inspiration from Cirque du Soleil’s latest touring show, “ECHO,” which delves into the intricate relationship between humans and nature, Cirque du Soleil Tycoon incorporates elements from the live show. Notably, users can wear animal head masks, reminiscent of the authentic ECHO costumes, to further personalize their avatars.
This bold venture reflects Cirque du Soleil’s determination to broaden its horizons beyond traditional live shows, following the lead of other innovative entertainment companies. By embracing the metaverse, Cirque du Soleil aims to offer a distinct and captivating digital experience to its audience, ensuring its continued relevance in an evolving entertainment landscape.
Cirque du Soleil is joining the ranks of companies offering a “tycoon” experience on the Roblox platform, where users can build and customize their own virtual spaces.
In February, the National Football League (NFL) unveiled “Super NFL Tycoon,” a virtual space that allowed users to draft their own teams and take charge of managing aspects such as payroll, taxes, and cash flow.
Furthermore, in July 2022, Samsung introduced “Space Tycoon,” a virtual environment where users could create, play, and share games and experiences using Samsung Electronics’ products.