British singer-songwriter Robbie Williams is gearing up to celebrate 25 years as a solo artist with his first-ever Metaverse concert, following an initial announcement in September 2023.
Organized through a partnership between Bybit, the world’s third-largest cryptocurrency exchange, and LightCycle, an AI-powered metaverse platform renowned for its hyper-realistic virtual city creation, the event promises a unique experience.
Access to the concert will be facilitated through the purchase of upcoming non-fungible token (NFT) tickets available on the Bybit NFT marketplace.
Dubbed the “Twilight Pass,” the NFT ticket, limited to 1,024 units, won’t only serve as a memento but will also include artist-signed apparel and exclusive LightCycle airdrops.
While a specific date for the concert remains undisclosed, additional details are expected to be revealed soon.
This announcement follows a first glimpse into the artist’s virtual performance last September 2023, showcased during the LightCycle preview night at the EDGE Global Web3 and AI Investment Summit held at the AsiaWorld-Expo in Hong Kong.
The music industry was quick to recognize the metaverse’s potential during the pandemic, providing an efficient way to keep fans connected and engaged with their favorite artists when traditional concerts were not feasible.
Despite the pandemic’s ending, the metaverse trend is persisting, overcoming geographical constraints and allowing artists to connect with global audiences.
Various artists have embraced the metaverse trend, with Meta transforming Doja Cat‘s sold-out “The Scarlet Tour” into a virtual reality concert, rapper Duke Deuce headlining a metaverse Christmas experience in Spatial Nation, and rapper Armani White hosting a live performance in the metaverse through the VRROOM platform.