Beer company Budweiser and FIFA World Cup Sponsor have joined forces to produce an inspiring campaign called “The World is Yours to Take.”
Budweiser will launch its FIFA World Cup campaign in more than 70 countries, the biggest in the brand’s 146-year history, in collaboration with worldwide football legends Lionel Messi, Neymar Jr., and Raheem Sterling.
This campaign is anchored by a cinematic video depicting athletes and fans traversing the player’s tunnel on their way to the FIFA World Cup pitch. It uses the tunnel as a metaphor for players’ emotions and anticipation before a game, inspiring fans to pursue their dreams.
With this global campaign, Budweiser has created new ways for fans to experience the FIFA World Cup, including:
- scanning QR codes on limited-edition Budweiser bottles and cans in order to win match tickets;
- attending BUDX FIFA Fanfest watch parties around the world for the first time;
- on-site activations and musical performances at Budweiser Hotel;
- NFTs to commemorate the world’s largest sporting event.
The Budverse x FIFA World Cup NFT Collection will be offered to customers of legal drinking age through two different token types: the Budweiser Live Scoreboard and the Budweiser World Cup 360 Experience.
