Budweiser will launch its FIFA World Cup campaign in more than 70 countries, the biggest in the brand’s 146-year history, in collaboration with worldwide football legends Lionel Messi, Neymar Jr., and Raheem Sterling.
This campaign is anchored by a cinematic video depicting athletes and fans traversing the player’s tunnel on their way to the FIFA World Cup pitch. It uses the tunnel as a metaphor for players’ emotions and anticipation before a game, inspiring fans to pursue their dreams.
With this global campaign, Budweiser has created new ways for fans to experience the FIFA World Cup, including:
- scanning QR codes on limited-edition Budweiser bottles and cans in order to win match tickets;
- attending BUDX FIFA Fanfest watch parties around the world for the first time;
- on-site activations and musical performances at Budweiser Hotel;
- NFTs to commemorate the world’s largest sporting event.
The Budverse x FIFA World Cup NFT Collection will be offered to customers of legal drinking age through two different token types: the Budweiser Live Scoreboard and the Budweiser World Cup 360 Experience.