San Francisco-based e-commerce company, BRS Media, marks a remarkable milestone as it celebrates 25 years of its renowned brand, dotFM. In a bold move, the company is now venturing into the world of non-fungible tokens (NFTs), revolutionizing its services.
BRS Media aims to transform ownership and expression by introducing domain and emoji NFTs — enabling individuals and businesses to acquire exclusive digital assets that embody their brand, identity, or personal interests.
The emoji collection, named FMojis, draws inspiration from beloved WhatsApp emojis. With options like Pizza, Tomato, Melting, Kissing Face, and Nerd Face emojis, users have the opportunity to personalize their digital presence. Each FMoji is priced at 0.0101 ETH (approximately $18) and can be bought through the renowned NFT marketplace OpenSea.
In addition to the FMojis, BRS Media has also introduced domain NFTs, with two distinct variations. The first type includes words, while the second incorporates emojis directly into the domain itself. The latter, due to its unique and exclusive nature, carries a higher price tag, ranging from 89 to 99 ETH ($162,330.66 to $180,570.06 respectively).
BRS Media’s foray into the world of NFTs represents a significant step forward, blending cutting-edge technology with digital branding.
While BRS Media joins the ranks of companies using blockchain technology for digital domains, Ethereum Name Service (ENS) has already established itself as a prominent player in this space. Operating on the Ethereum blockchain, ENS has attracted the attention of renowned brands, such as Puma, who secured the domain name “Puma.eth” in 2022.
In a parallel development, Pavel Durov, the founder of Telegram, proposed the creation of a marketplace in August 2022 that would leverage “NFT-like smart contracts” to auction off sought-after usernames.
