French luxury fashion house Balmain has collaborated with Web3 fashion startup Space Runners to launch non-fungible tokens (NFTs) inspired by a limited version of the company’s best-selling Unicorn sneakers.
The physical shoes’ special edition brings new hues as well as more to be revealed, with each pair tied to a unique Balmain x Space Runners Unicorn NFT.
The NFT is available in varying levels of rarity, and holders will be able to wear it in Space Runners’ future fashion metaverse game experience.
The waiting list for the digital sneakers is already open; buyers who are successful will get an email with details on how to redeem the Unicorn NFT.
This is not Balmain’s first foray into Web3; last year, the luxury fashion company collaborated with Barbie to release a 50-piece collection of women’s ready-to-wear styles and accessories, as well as three NFTs of Barbie and Ken.
In recent years, Web3 has gained a lot of traction among fashion brands; as people realize the importance of expressing themselves digitally, brands are taking steps to help meet this need and gain a competitive advantage.
Fashion week, for example, has become a thing in the metaverse; its second edition will take place in Decentraland later this month, with several well-known brands exhibiting their digital fashion lines that users can collect and dress their avatars with.