Australian Open (AO) is ready to enter the metaverse for the second time.
The Decentraland-hosted metaverse space, designed by Web3 studio Run It Wild, lets guests explore a virtual replica of Melbourne Park.
The experience features tours of the precincts, the stadium Rod Laver Arena, and the option for visitors to create their own adventure through a variety of tennis content, including live vision from Melbourne Park.
AO’s Roblox-hosted metaverse space is similar to Decentraland’s, but avatars are be able to test their reflexes in a tennis mini-game and complete a towering obstacle course to collect in-game assets.
AO Metaverse — which will be available from January 16 to 29 — and AO Adventure complement AO’s ArtBall project, which uses NFTs to allow fans to engage and experience their favorite sports in a new, more immersive way.
The collection includes 6,776 NFTs from the AO22 collection and 2,454 NFTs from the AO23 collection, with each NFT including a 17cm x 17cm plot of each tennis court surface. When the winning shot from one of the 400+ AO matches lands on that plot, the NFT metadata is updated in real-time with match information.
Recently, AO also revealed a reward program for NFT holders, which includes access to a variety of tickets to tennis, live sports, and real-world and metaverse entertainment events. For example, each eligible AO ArtBall who achieves a Match Point on the AO23 court has a chance to win 2x tickets to the same match at AO24.