Continuing its web3 journey, Adidas has announced a thrilling collaboration with Web3 artist Fewocious to further explore the non-fungible token (NFT) landscape.
As part of this partnership, Fewocious will bring his creative touch to customize Adidas’ popular Campus 00 sneaker model. Sneaker enthusiasts will have the opportunity to redeem these unique creations through the Trefoil Flower Mint Pass, an NFT that serves as a gateway to redeeming the exclusive limited edition sneakers.
The limited edition sneakers feature a captivating black and white ‘linework’ design, complemented by eye-catching thick, blue and white cloud pattern laces, which serve as Fewocious’ signature touch.
To acquire the coveted Trefoil Flower Mint Pass, people will have the exclusive opportunity to mint and purchase it through OpenSea, the world’s leading NFT marketplace. The minting process will start on June 22, 2023.
This groundbreaking release represents a significant milestone for Adidas, as it marks the first time the brand has produced a token-gated, NFC-tagged sneaker that is intricately linked to a limited edition NFT.
This collaboration with Fewocious signifies another stride in Adidas’ Web3 journey, which began in December 2023 with the announcement of partnerships with notable figures such as cryptocurrency investor Gmoney, the Bored Ape Yacht Club NFT project, and Punks Comic.
Building on its previous successes, including a highly lucrative first NFT collection that generated $23 million in sales, Adidas continues to explore the potential of NFTs. The brand recently launched its “Into the Metaverse” initiatives, featuring captivating NFT releases.
On the artist’s side, Fewocious has also recently piqued curiosity by unveiling his upcoming NFT collection titled “Fewos,” adding to the anticipation surrounding his innovative creations.
