After filing a trademark application in April to protect its initiative, UPS has officially opened its doors in the metaverse.
UPS’s “Helping You Be Unstoppable Store” metaverse space, which is housed on Decentraland, a premier 3D virtual world browser-based platform, was built with small business owners in mind.
Built in partnership with business media companies Inc. and Fast Company, this virtual experience is intended to provide a truly immersive and dynamic learning experience. It will, in fact, empower small company owners with exclusive content, tips, and guidance to support them in their entrepreneurial ventures.
This first effort is indicative of what could potentially turn into a full metaverse activity, where people might be able to use shipping services both virtually and physically to bridge the two worlds.