The Ultimate Fighting Championship (UFC), the globally renowned mixed martial arts organization, has announced a multi-year partnership with Concept Labs, an innovative fan-centric entertainment company. The collaboration aims to introduce a gaming experience that will complement the existing non-fungible token (NFT) project, UFC Strike.
Known as UFC Strike: Fight Camp, this mobile-first game will provide a heightened level of immersion for UFC fans. By integrating with the UFC Strike digital collectibles, it will enable players to delve deeper into the world of UFC and enhance their engagement with the sport.
UFC Strike was initially launched in 2022 as a central hub for fight fans to connect and share their passion for the sport. The platform, featuring cutting-edge technology, offers UFC Strike Digital Collectibles crafted by industry pioneers Dapper Labs. These collectibles showcase captivating video moments that capture the essence of the sport’s most remarkable highlights and its biggest stars.
The forthcoming UFC Strike: Fight Camp game, compatible with the existing UFC Strike digital collectibles, is slated for release in the fourth quarter of this year. The gaming experience is expected to elevate the level of fan engagement by combining the thrill of combat with interactive gameplay.