TIME, the well-known American news magazine and news website published and based in New York City, has filed a trademark application for TIME SQUARE expressing intentions of entering the metaverse and the world of non-fungible tokens (NFTs).
According to the application, the company aims to provide:
- Virtual performances and events;
- Virtual footwear, clothing, headwear, eyewear, sports equipment, art, and toys;
- Virtual reality and interactive game services.
The news was shared via Twitter earlier today by metaverse trademark attorney Michael Kondoudis.
The publisher of Time magazine has filed a trademark application for TIME SQUARE indicating plans for— Mike Kondoudis (@KondoudisLaw) May 3, 2022
✅Virtual performances + events
✅Virtual footwear, clothing, headwear, eyewear, sports equipment, and toys #NFTs #Metaverse #Web3 #NFTCommunity #Trademark pic.twitter.com/FGZDQs38UT
TIME’s objective with this application is to transcend beyond the ordinary and enter the new, virtual world, embracing new technologies to provide new experiences to its users and consumers.
In March, TIME Studios, the Emmy Award-winning television and film production division of TIME, announced a partnership with another NFT creator to develop a children’s series based on “The littles” NFT collection, designed by creator and founder Wil Lee, as part of the company’s NFT efforts.