Tafi and Coca-Cola have teamed up to offer a special collection of digital apparel to mark the launch of Coke Creations’ space-flavored beverage.
Using Tafi’s augmented reality avatar technology, Samsung Galaxy users will be able to dress up their Samsung AR Emoji characters with a virtual spacesuit, tees, joggers, and more.
Tafi has been working with Samsung since October 2020 to deliver custom avatars, outfits, and accessories for Samsung mobile devices.
With Samsung’s camera-based AR environment, users can animate their avatars to mimic facial expressions, move, and even dance across real-world surfaces.
Through the Samsung AR Emoji technology, Samsung smartphone users can now style their avatars in the same way Coca-Cola has done with Coke Creations.
The new collection will be available to Samsung AR Emoji users starting March 1, 2022.
“Coca-Cola is a cultural icon that continues to delight its fans with digital apparel inspired by their exciting product innovations,” declared Morgan Milovich, partnership manager of Tafi. “This collection melds our visions for what interacting with fans in the virtual world can mean. It allows us to deliver fresh, unique digital expressions in the Samsung AR environment.”
“Coca-Cola is on the cutting edge of branding and digital identity, and this Coke Creations collection is an exciting next step in bringing our brand into the virtual space,” stated Karen Schohan, Senior Licensing Manager at Coca-Cola.
