Sony Pictures has joined forces with production company Spyglass Media Group and Web3 studio MeetKai to create an immersive metaverse adventure centered around the upcoming horror film, “Thanksgiving.”
Dubbed “Survive Thanksgiving,” the experience aims to enable users to delve deeper into the movie’s plot, which revolves around the enigmatic Thanksgiving-themed killer, “John Carver,” who instills fear in Plymouth, Massachusetts — the holiday’s birthplace.
Within this virtual world, participants can select from three avatars, including one sporting a turkey-themed costume, and find themselves transported to a chilling rendition of Plymouth, Massachusetts. Their mission is to outwit the relentless killer.
Inside the metaverse space, users can access a map for navigation and use portals to move between locations. Among the seven available settings, players can explore places like the Basement, Diner, Gym, and even the intricate High School maze. Here, they engage in a suspenseful escape game, striving to outsmart the killer.
While exploring, players can gather items like knives, examine select objects for information, and interact with residents.
The experience also offers practical features, such as a right menu where users can watch the movie trailer, access a gallery featuring film footage, and take part in a sweepstake with prizes, including a PlayStation 5 and Sony Bravia TV.
Directly on the metaverse experience’s website, users can also secure tickets for the movie’s release in the United States on November 17, 2023.
This venture is just the latest example of the convergence of movies and Web3 technologies, enhancing immersion and engagement.
Earlier, in July, Warner Bros. introduced the DC Comics superhero film “The Flash” as a non-fungible token (NFT) coinciding with its traditional digital release. In February 2022, the American movie theater chain AMC unveiled Batman NFTs in celebration of “The Batman” movie release.