Samsung Electronics has unveiled a new effort that would allow it to provide its consumers with a unique experience that bridges the virtual and real world via non-fungible tokens (NFTs) and real rewards for holders.
Samsung Electronics signed agreements with Digital Plaza, Shilla Duty Free, eCruise, Show Golf, Theta Labs (NFT issuance partner), Alllink (certified solution partner), and others to make the initiative come to life.
In February, Samsung Electronics collaborated with blockchain startup Theta Labs to provide the ‘New Galaxy NFT‘ in the form of a smartphone and tablet as a digital souvenir to consumers who pre-ordered the Galaxy S22 and Galaxy Tab S8.
Thanks to the newly signed agreements, ‘New Galaxy NFT’ holders have now the opportunity to take advantage of valuable benefits such as discounts and savings when they verify their ‘New Galaxy NFT’ at Digital Plaza, Shilla Duty Free, eCruise, Show Golf, and others.
“Samsung Electronics will continue to innovate the customer experience that connects the virtual world and the real world by using NFT with various partners,” a Samsung Electronics official stated.
Customers who pre-order a new foldable product to be announced on August 10 (Korean time) will also receive the ‘New Galaxy NFT’.