Samsung intends to develop a tighter connection with its customers and followers, as well as a method to communicate with them more readily, as part of its plan to dig further into the Web3.
The Samsung US Discord server is also intended to be a fun, participatory way for fans, gamers, and artists to gain early access to products, events, non-fungible tokens (NFTs), and other Web3-based marvels.
For the first 24 hours of June 7, early adopters of the Samsung US Discord server will get OG role access. From June 7 to 10, all followers will be randomly picked for daily product giveaways in increments of 8, 3, and 7, and what will happen after that is a mystery.
“Virtual communication platforms, like Discord, enable us to cultivate a community where both current Samsung enthusiasts and brand new fans can unite. As these enthusiasts anticipate an NFT drop, exclusive product giveaway or virtual event, we get to explore this new frontier alongside them, allowing us to experiment, learn and ultimately, shape our metaverse future – it’s tremendously exciting,” said Michelle Crossan-Matos, CMO, Samsung Electronics America.