Reddit, the popular social media platform, is once again making waves in the world of non-fungible tokens (NFTs) through a new collaboration with gaming giant Ubisoft. The partnership is aimed at airdropping Rabbids NFTs, offering fans and collectors a chance to own limited-edition digital collectibles.
The NFT avatar collection features six different styles of Rabbids: the Plunger, Raving, Traveler, Unicorn, Ninja, and Knight. These Polygon-based NFTs gained significant attention, with almost all of them being claimed shortly after their release. As of the time of writing, the Knight Rabbid remains the only available option.
The Rabbids, also known as Raving Rabbids, have become a well-known multimedia franchise developed and published by Ubisoft. Originating from a spin-off video game in the Rayman series, the 2006 release of “Rayman Raving Rabbids” skyrocketed the Rabbids’ popularity through captivating teaser trailers and an engaging gaming experience.
This new collaboration marks another exciting step for Reddit as it continues to cater to the Web3 community’s desire for immersive experiences. Reddit’s venture into the world of NFTs began in July 2022 with the launch of its NFT Marketplace and NFT avatars, which replaced traditional profile pictures. Last month, Reddit unveiled the third generation of its NFT Avatars, further enhancing the user experience.
The initial NFT launch on Reddit was highly successful, leading to over 2.5 million Vault crypto wallets being opened by users, surpassing platforms like OpenSea. This achievement prompted an update that enabled the transfer of NFTs among users.
Since then, Reddit has forged collaborations with various brands and companies to offer users new opportunities to collect digital assets. In February, the platform partnered with the NFL to create collectible avatars themed around the upcoming Super Bowl LVII.
Ubisoft, on the other hand, has been actively engaged in Web3-focused initiatives. In December 2021, the company introduced Ubisoft Quartz, a platform allowing players to acquire Digits, the first NFT playable in an AAA game. More recently, Ubisoft partnered with Integral Reality Labs (IRL) to release an NFT collection featuring characters from the popular Assassin’s Creed video game series.