Christian Pérez, known as Pitbull (aka Mr. 305 and Mr. Worldwide), has become the newest big-name star to join non-fungible tokens (NFTs).
CEO Lin Dai eventually refused to comment on the company’s finances after signing a “multi-year agreement” with music-oriented NFT platform OneOf.
OneOf’s signatures mark its ambition to fulfill the NFT demands made by the music industry.
Now, OneOf is working with experienced music producer Quincy Jones to endorse digital collectibles at the Grammy Awards.
With its deal with internationally popular music artist Pitbull, OneOf is likely to focus on boosting cross-border brand awareness.
Latin America has been considered in the recruitment of Perez, according to CoinDesk sources.
Pitbull will serve as the spokesperson for OneOf for now, but he may soon launch his own NFTs.
According to reports, cryptocurrency ventures will be based on celebrities’ personal roles in 2021, including collaborations with actors, sports figures, and even astronauts.
While the astronaut Scott Kelly tweeted an invitation to Crypto.com earlier in October, Sam Bankman-Fried’s FTX trade empire has been a much more proactive ambassador, having signed footballer Tom Brady, basketball star Steph Curry, and most recently baseball player Shohei Ohtani.