German online fashion retailer About You is launching a new NFT fashion platform dubbed Hypewear. In doing so, the company wants to provide the public with fashion NFTs. Upon registration, new customers will receive a free fashion NFT.
Customers can purchase trendy NFTs on Hypewear even if they are unfamiliar with cryptocurrencies. They won’t even require a cryptocurrency wallet because the transaction can be performed in euros.
Users can purchase a digital fashion NFT, submit a photo of themselves, get their meta-style suited to their bodies, and post it on social media.
https://t.co/fIUDw5wCRG your new destination for digital fashion by @aboutyou_com
— HYPEWEAR (@hypewear_io) April 12, 2022
Own the HYPE & be the first to wear digital fashion NFTs. Sign up now to choose a limited fashion NFT for free. pic.twitter.com/orv19DX1zR
Every week, the largest brands and hottest creators will release unique collections, as stated on the new platform.
According to the company, NFTs are popular among Generation Z and Y, who are seeking ways to express themselves in the virtual era.
“The metaverse opened up a new, exciting world for companies and fashion. At About You, we also aim to help shape it. With Hypewear, we are bringing our brand into the digital world and enabling everyone to be a part of it from now on”, said Tarek Müller, co-CEO and co-founder. “It is our vision that all physical fashion pieces can also be used as digital assets one day. We want to become the destination for digital fashion and the mainstream wardrobe of the metaverse.”
