DROPP GG, an NFT minting platform that uses geo-minting technology to tap into the creativity of renowned artists, recently closed an $8 million fundraising campaign for its new mixed reality event framework that combines real-life activities with its proprietary virtual environment.
The goal of Dropp is to introduce a new play-to-earn paradigm, one in which users plant and buy NFTs by exploring the physical world using AR filters. In this manner, NFT drops can be tied to a user’s location, adding a new dimension to a previously all-virtual experience.
The project aims to create DROPP LAND, a metaverse where NFT tokens for virtual land plots have counterparts in the physical world, and DROPP 3D, an augmented reality (AR) feature that will link the digital and physical worlds.
“Beyond exclusive NFTs created by world-renowned artists and fashion designers, DROPP is building its own open, decentralized metaverse, DROPP LAND, which bridges virtual experiences with users’ real-world environment by utilizing geolocation technology. DROPP’s NFTs will be key components for accessing mixed reality events within DROPP LAND,” said a representative of DROPP GG.
Through a series of strategic partnerships, Dropp connects with a network of celebrities, athletes, media partners, and limited partners. Advisors include Sherwin Lee, CEO and founder of QCP Capital; Jonathan Choi, Director of Partnerships at Metaplex Studios; and Wraya (formerly Wengie), a co-founder of the Solana-based play-to-earn game Nyan Heroes.
Funding is instead being provided by Animoca Brands, Three Arrows Capital, DeFiance Capital, Alameda Research, Spartan Capital, Genblock Capital, and Antifund VC, companies that support blockchain projects that develop and improve new technologies and user experience.