Williamsburg Pizza, a New York-based pizzeria, has rolled out its first Web3 loyalty program, featuring a non-fungible token (NFT) membership card.
Developed in partnership with the loyalty platform Hang, the program allows customers to earn points or rewards by making purchases or sharing content about Williamsburg Pizza on social media.
Participants in the program can receive “mystery boxes” containing points, which can either be redeemed for immediate rewards or accumulated over time, allowing them to progress through levels, with level seven as the highest achievable tier.
Furthermore, customers can also accumulate points by participating in quests and challenges, such as sharing a photo of their Williamsburg Pizza experience on social media to earn 40 points.
The highest-tier rewards encompass discounts like $20 gift cards, 50% off an entire order, and even a chance to win a trip to an Italian farm renowned for its tomato production.
This initiative represents a strategic move by Williamsburg Pizza to enhance customer loyalty and bolster its marketing efforts through the application of Web3 technologies.
This comes in the wake of Starbucks’ introduction of its Starbucks Odyssey NFT-based loyalty program in 2022, aimed at rewarding loyal customers.
Similarly, Lufthansa, Europe’s second-largest airline, unveiled a unique loyalty program in August 2023 that uses NFTs to provide passengers with benefits such as Business Lounge vouchers, 2,000 Award Miles, and in-flight WiFi access.