The museum will collaborate with the Tezos-based platform, KERU, to create two unique digital souvenirs in anticipation of its upcoming exhibition, “Van Gogh in Auvers-sur-Oise: the final months,” set to open its doors on Tuesday, October 3, 2023.
These digital collectibles will offer visitors the opportunity to buy two different versions of digital souvenirs. One of these NFTs will showcase Van Gogh’s final palette, which was lent to the artist by Doctor Gachet in Auvers-sur-Oise. The second NFT will present a collaborative digital artwork inspired by Van Gogh’s iconic paintings, jointly crafted by KERU and the Musée d’Orsay.
The first version, as featured on Tezos’ Spotlight content channel, will comprise 2,300 editions, each available for purchase at a price of €20, roughly equivalent to $21. Further details for both versions will be disclosed in due course.
However, this partnership between Musée d’Orsay and the Tezos Foundation transcends the creation of digital collectibles. It will extend to the promotion of a series of conferences and educational programs scheduled throughout the year, all aimed at introducing the Web3 realm to a broader audience within the museum’s sphere.
This collaboration marks a significant stride for the Tezos Foundation, which has previously engaged in other art-related initiatives. In October 2022, the Tezos Foundation unveiled a two-year partnership with London’s prestigious Serpentine Galleries, featuring an immersive exhibition of works by Gabriel Massan and their creators, centering around an interactive game and the minting of memories as NFTs.
Furthermore, in March 2023, the estate of Lee Mullican teamed up with Feral File and curator Anika Meier to mint 12 of the artist’s digital experiences on the Tezos blockchain, showcasing the platform’s growing influence in the world of digital art.