The French retail chain Monoprix, which sells food, fashion, beauty, and home products, has started selling non-fungible tokens (NFTs) in three of its Paris stores.
The NFTs sold by Moonprix are from the RudeKidz collection, which features 3D representations of rebellious youngsters dressed in pop style.
Jusqu’au 21/07, il est possible d’acheter des #NFT de la collection @RudeKidzNFT, dans 3 magasins Monoprix. Une première fois en France et en Europe !
— Monoprix (@Monoprix) July 8, 2022
En moins de 2 minutes, nos clients peuvent acquérir un pack NFT et un bon d’achat Monoprix de 20€.#innovation pic.twitter.com/K6tmDwVf1p
According to reports, Monoprix had to devise new ploys in order to achieve its goal of selling NFTs through physical stores.
In order to purchase a RudeKidz NFTs, people need to pay €249. To justify the price and encourage customers to buy a virtual product, the store also provides the customer with a RudeKidz card, T-shirt and bag, and a 20-euro Monoprix voucher.
