For the first time, TIM, the Jova Beach Party 2022’s Main Technical Sponsor, brings Italian singer Jovanotti to the metaverse launching the Jovaverse, where users can explore the summer beach parties backstage and even access Jovanotti’s dressing room.
The Jovaverse is a virtual, immersive, and interactive environment where fans of Jovanotti can enjoy a one-of-a-kind multimedia experience using an Oculus model viewer.
Users will be taken to a magical island surrounded by the sound of the sea and nature after creating their own avatar. Fans will be able to pick their favorite music and begin the virtual experience by touring the Jovaverse island, thanks to a recreated comic-style sound system.
Every visitor will be able to pick and wear one of Jovanotti’s favorite hats, as well as leave a memento of their visit by planting a flower with their name and finding what those who arrived before them left behind.
Continuing along the path, visitors will come across an iconic tree decorated with the most beloved verses of the artist’s songs and will find themselves in front of the famous tent, which has been meticulously reconstructed to look exactly like Jovanotti’s real dressing room at the Jova Beach Party.
The Jovaverse is an initiative run by TIM within its eXtended Reality proprietary platform. It will be available in the TIM area at all stages of the Jova Beach Party 2022 and from 7 July in the TIM stores in Italy.