Greg Solano, co-founder of Yuga Labs, has resumed his role as CEO of the company, replacing Daniel Alegre.
Solano announced the news via a post on X (Twitter) on February 21, expressing his intention to guide the company in its next phase.
In his social media post, Solano extended words of appreciation for Alegre’s contributions during his role and declared his readiness to “take the reins” for the future development of Yuga Labs.
Alongside Wylie Aronow, the other co-founder, Solano outlined the strategic plans that aim to steer the company in new directions.
One primary focus is the revitalization of the Bored Ape Yacht Club (BAYC), one of Yuga Labs’ most popular non-fungible token (NFT) collections. To facilitate this, a subsidiary named “BAYC LLC” has been established, which will oversee all matters related to BAYC. The overarching strategy includes actions to actively engage and expand the community surrounding this collection.
Additionally, the company has its sights set on Otherside, the virtual gaming world introduced by Yuga Labs in 2022. Having achieved notable success in NFT land sales in 2023, the plan moving forward involves attracting more players to Otherside and enhancing communication strategies.
Emphasizing its commitment to gaming, Yuga Labs plans to concentrate efforts on areas that have proven successful within the gaming industry. This approach aligns with the company’s broader strategy to leverage gaming-related initiatives.
These developments unfold shortly after Yuga Labs’ recent acquisition of PROOF and the popular NFT project Moonbirds. This strategic move is aimed at reinforcing the Otherside project, marking Yuga Labs’ second acquisition following the incorporation of Roar Studios in July 2023.
