Come January 2024, Google will introduce new advertising guidelines for cryptocurrency assets, products, and services. In a nutshell, the update will define the “terms and conditions” or eligibility for promoting any crypto-related content on Google Ads.
According to the tech giant, these new guidelines will significantly transform and expand the crypto market. Beginning January 29, 2024, it will be possible to advertise Exchange-Traded Funds (ETFs) to the United States users.
However, advertisers will only be allowed to showcase their crypto-related assets, services, and products, provided they abide by Google’s rules. This move will mark a significant shift in Google’s approach to cryptocurrency advertising and open up new opportunities for investors and businesses in the crypto space.
The advertising policy changes will seek to strike a balance between embracing the burgeoning crypto market and ensuring responsible and transparent advertising practices.
With these changes, Google is positioning itself as a key player in the evolving landscape of digital assets.
Advertisers, investors, and enthusiasts alike will be closely watching how this shift in policy shapes the narrative and visibility of cryptocurrencies in the online sphere. Currently, advertisers who promote speculative products must meet the local licensing requirements for the countries they seek certification.
Simply put, users must seek approval to promote any crypto-related content from Google. Additionally, users can only target the approved countries.
For now, some of the crypto-focused products and services that can be advertised on Google Ads include cryptocurrency hardware wallets; CFDs; rolling spot forex; and financial spread betting. In a July policy update, Google also began permitting NFT game ads, albeit under strict guidelines.
As the adoption of digital finance keeps growing, this update will play a significant role in setting the stage for a more dynamic and accessible marketplace.
