KEY POINTS
Enjin has announced a collaboration with triple platinum-selling music artist George Murphy and his band, The Rising Sons, to release non-fungible token (NFT) vinyl records.
This project is realized in collaboration with New York Culture Club, known for embedding NFC chips in items, and The Squirrel, an NFT comic created by Bob and Kevin and hosted on NFT.io, responsible for creating the NFT artwork.
The vinyl records feature George Murphy and The Rising Sons’ studio songs on side A and live tracks on side B. These vinyls are equipped with NFC technology, enabling owners to tap their phones on the vinyl to verify ownership with an NFT-based certificate. This interaction also unlocks a tokenized asset.
Each vinyl includes a unique artwork, and only 200 units come with their corresponding RWAs, making this a limited edition.
This exclusivity is designed to enhance the connection between George Murphy, The Rising Sons, and their fans by offering unique opportunities such as concert tickets, special sneak peeks, messaging, and more.
“Getting closer to our audience through an NFT, whether it offers proof of ownership of a tune, concert ticket, special sneak peaks, messaging, live digital concerts or all those things are all ideas we are thinking of,” said George Murphy.
The use of NFTs in the music industry is growing as artists seek new ways to connect with fans and provide them with exclusive rewards and opportunities.
For example, in March, Ghostface Killah announced a Bitcoin-based NFT collection in collaboration with Nakamotos on BTC, Rare Scrilla, and OrdinalsBot. This collection offered free minting of 10,000 NFTs with CC0 IP rights.
Additionally, last month, Deep Forest released the “Ethereal Echoes” NFT collection to mark Eric Mouquet’s 30-year Grammy anniversary, offering fans unique perks and unreleased tracks.
The global music NFT market is expanding rapidly. According to Business Research Insights, the market size was $1.4 billion in 2021 and is projected to reach $15 billion by 2031.
