Global fashion retailer Forever 21 is celebrating its one-year anniversary of entering Web3 with an IRL metaverse-inspired collection.
The collection, dubbed “F21 Metaverse Collection,” features hoodies, t-shirts, and also its best-selling Beanie hats inspired by the brand’s virtual fashion products available in Forever 21 virtual shop on Roblox.
These limited edition metaverse-inspired outfits will be available in-store and online on Forever 21’s website.
In addition, from December 5th to December 9th, Forever 21 Shop City will launch a limited-edition accessory collection on Roblox, with one new item available each day for only 6 hours.
“Today’s launch showcases how Forever 21, in partnership with VBG, has created an entirely new way to innovate, design and retail fashion globally,” said Justin W. Hochberg, Virtual Brand Group’s CEO.
Since launching its virtual shop on Roblox in collaboration with Virtual Brand Group, Forever 21 has become the most popular retailer on Roblox, selling more units than Nike, Vans, NFL, and Polo Ralph Lauren.
The tendency of Gen Z to dress their avatars at least somewhat like their IRL style, found and reported on Roblox’s ‘Metaverse Fashion Trend Report‘, confirms that Forever 21 is following the trend by empowering new generations to express themselves in real and virtual spaces at their very best, resulting in a stronger connection with the community.