According to the application, which was filed with the USPTO on November 30th, the company intends to provide:
- Virtual reality models;
- Virtual goods, namely, boots, shoes, sandals, hats, shoe cleaning preparations, hats, and more;
- Online retail store services in relation to virtual goods.
Michael Kondoudis, a trademark attorney, tweeted the news earlier today.
This is not the first time Dr. Martens has expressed interest in Web3 and new technologies.
Last year, the footwear brand collaborated with TRASHYMUSE, a community-driven brand specializing in digital clothing and lifestyle products, to launch a campaign to promote the TARIK and AUDRICK, two new progressive styles.
For the campaign, which aimed to create a concept for the digital revolution, TRASHYMUSE reinterpreted the new styles by bringing them into the metaverse and infusing them with a cyber soundscape.
Dr. Martens appears to be one of the fashion brands that foresaw the present, a new era in which fashion goes digital and allows people to connect and express themselves in the virtual world.