Following teasers shared earlier this week, Doodles and McDonald’s have revealed new details about their collaboration, which includes customized cups and digital collectibles.
In a post on X (Twitter) on November 14, Doodles announced the release of 100 million limited-edition McCafé x Doodles Holiday cups. These cups, featuring Doodles’ signature colorful and cartoonish characters, will be available at participating McDonald’s locations across the United States.
gm✨the Doodles community is about to get a lot bigger
— doodles (@doodles) November 14, 2024
we’ve partnered with @McDonalds to spread a little joy this holiday season — with over 100 million limited-edition McCafé x Doodles Holiday cups launching at participating McDonald's across the U.S.
coming 11/18 pic.twitter.com/s8i71jtBwz
From November 18 to December 31, each cup purchased unlocks perks. Buyers will receive a ticket to stream a pilot episode of “Dullsville and the Doodleverse” — the brand’s multi-dimensional storytelling project unveiled in April in collaboration with record producer and rapper Pharrell Williams.
Additionally, buyers can access limited-edition McDonald’s-themed digital apparel for Doodles avatars.
The campaign will also feature original music from Doodles Records. Pharrell Williams has produced a track titled “Good Mornin,” performed by Marley Bleu. An animated holiday short will also be part of the campaign.
Doodles also noted that the McDonald’s Times Square billboard will feature a special display throughout the holiday season, visible to millions of visitors.
News of the collaboration between Doodles and McDonald’s appears to have boosted interest in Doodles NFTs. They saw a 99.08% increase in sales within 24 hours of the announcement, according to data from CoinMarketCap.
This continues a positive trend that began when the collaboration was first teased. The average price of a Doodle NFT jumped to nearly 2 ETH shortly after, reflecting a 40% rise from the previous week.
