Hurley, the renowned American company specializing in surf and swimwear founded in 1979, has unveiled developments in its virtual realm, Hurleyverse.
As part of its expansion, the company is introducing a brand-new gaming experience called the “Hurley Super Surfer Game,” which takes immersion to a new level by integrating non-fungible tokens (NFTs).
In this game, players will be able to ride waves of varying skill levels while avoiding sea monsters, all while collecting the coveted Hurley Sand Dollars.
The NFTs will feature surf-ready sloth characters named Reef and Sandy, inspired by some of the sport’s greatest athletes.
NFTs will be available for purchase through the Jump.trade NFT Marketplace, and holders will be able to use their acquired sloth surfer avatars within the newly launched game.
Furthermore, NFT holders will also have the opportunity to claim a Hurley hoodie.
Starting today, August 1, pre-booking for these NFTs will open, allowing eager fans to secure their place in the virtual surf world. The game itself will be available for download on both Google Play and the App Store starting August 30.
Meanwhile, the version integrating NFTs will receive an update on September 29, ensuring a seamless and immersive experience for all players.
By embracing the Web3 space, Hurley takes a significant leap forward, aiming to offer its customers truly immersive and enriched experiences while captivating the interest of a broader audience.
This vision aligns with a growing trend among clothing brands in recent years. In 2022, Givenchy made waves by introducing a clothing collection paired with exclusive NFTs. Similarly, H&M made a significant impact in January with its innovative “Loooptopia Experience” on Roblox, pioneering the promotion of fashion within the metaverse.
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