The popular Mexican-inspired restaurant chain Chipotle has launched a new metaverse experience, Chipotle Burrito Builder Grill Simulator.
The company is offering its Garlic Guajillo Steak exclusively to Chipotle Rewards members and Roblox users. Starting tomorrow, some US and Canadian restaurants will offer the new meal.
By participating in this virtual experience, people will be able to learn unique cooking techniques and specific ingredients needed for making Garlic Guajillo Steak, under the guidance of Chipotle’s head chef Nevielle Panthaky. Then, they can prepare their own Garlic Guajillo Steak.
Get it early on @Roblox. Grill our new Garlic Guajillo Steak at the Chipotle on Roblox to try it in real life before it officially launches in restaurant. pic.twitter.com/2leclEJ2NO— Chipotle (@ChipotleTweets) September 13, 2022
Users may also receive a virtual item, and the first 25,000 users who correctly cook the steak at the Chipotle on Roblox at 3 p.m. PT today will receive a FREE entrée coupon for early access to the Garlic Guajillo Steak.