The NFT trend does not appear to be slowing down. Every day, there is more news about the launch of new NFT-related projects, the release of collections, and the creation of brand-new partnerships.
As part of our weekly NFT news roundup, we’ve selected the top 5 stories to keep you up to date.
1. LG Releases NFT Platform to Let People Buy, Sell, and Display NFTs in their Living Rooms
Last week, LG finally announced the release of its NFT featured platform, LG Art Lab. The platform would allow people who own webOS 5.0 and later TVs to display, buy and sell NFTs directly from the Home Screen.
Buyers and sellers will be able to effortlessly perform NFT-related transactions using Wallypto, the company’s cryptocurrency wallet, thanks to QR codes incorporated into the screen.
2. Lavazza Enters the Metaverse to Reforest the Amazon Rainforest
Last Tuesday, Italian coffee company Lavazza entered the metaverse with the goal of expanding its sustainable projects into the virtual space.
The virtual space, dubbed “Lavazza Arena,” was created on Roblox and has a deforested soccer field the size of an Amazon rainforest area destroyed every 30 seconds.
As more people participate, the Lavazza Arena will be reforested, assisting Cesvi and the Lavazza Foundation in their efforts to plant 1000 walnut trees in the Amazon rainforest.
3. Sony Music to Introduce Audio and Video NFTs Featuring Live Musical Performances
Sony Music filed a trademark application for the Columbia Records logo last Wednesday, with plans to enter the NFT space.
The company intends to deliver artwork, text, audio, and video records of live musical performances authenticated by NFTs, according to the application.
4. Puma Unveils ‘Black Station’ Metaverse Experience and NFTs during New York Fashion Week
Puma debuted its first metaverse experience in one of its most recent announcements, in honor of its FUTROGRADE show at New York Fashion Week.
The Black Station metaverse experience allows consumers to explore the brand’s future in an immersive, interactive environment.
Nitropass holders receive two NFTs, one of which is related to physical products and the other to a customized experience linked to their chosen shoe.
The virtual experience also grants access to the digital metaverse fashion show during NYFW.
5. Ford to Enter the Metaverse with Virtual Automobiles and NFTs
Ford submitted 19 trademark applications for all of its key brands last Wednesday in order to enter the metaverse and the NFT space.
According to the application, the business intends to provide virtual automobiles as well as online retail shop services that include NFTs and digital collectibles.
