China Mobile Hong Kong (CMHK), a leading 5G mobile network provider and subsidiary of China Mobile, the country’s largest telecommunications company, has unveiled plans for a non-fungible token (NFT) marketplace and a metaverse upgrade.
In a press release issued on December 15, CMHK introduced the NFT marketplace, named “LinkNFT,” with a focus on providing enterprise-level NFT minting services. To mark the platform’s debut, CMHK has collaborated with Sino United Publishing and MiGu Music, releasing over 30 exclusive NFTs in a limited quantity of 500,000.
Beyond the NFT platform, CMHK has also chosen to enhance MyLink’s metaverse digital space, originally launched in 2022, transforming it into a virtual city mirroring the real-life landscape of Hong Kong.
Within this virtual city, users can participate in various activities, including tours, digital shopping, event participation, and more. Additionally, citizens can convert their Meta ID into an NFT, establishing a distinctive identity for purchasing, interacting with friends, and gifting NFTs.
Notably, this marks another significant Web3 move by the telecommunications giant, following its July announcement of a strategic alliance with industry leaders such as Huawei, Xiaomi, Mango TV, and others, aimed at propelling advancements in the metaverse.
These initiatives align with China Mobile’s Web3 strategy and its mission to create an ecosystem that supports China’s future development interests.
China has emerged as a pioneer in Web3 technologies. Just a month ago, the country unveiled the Cultural Metaverse White Paper, providing an overview of potential metaverse applications across various sectors.
While China is actively promoting the integration and spread of Web3 technologies, it is also implementing measures to safeguard users from illicit and malicious activities within this domain.
In November, China officially declared NFT theft a crime, addressing growing concerns about fraud in the digital collectible space. Additionally, in August, China revealed its intention to integrate its social credit system with the metaverse to enhance safety, sparking debates on privacy and control in virtual realms.
