Another fashion brand is making its debut in Web3; this time, it’s Singaporean fashion house CHARLES & KEITH (C&K), which will make its metaverse debut with “CHARLESKEITHHAUS.”
The virtual area, which is housed on The Sandbox metaverse, allows visitors to explore the brand’s style, with each component intended to reflect the styles of the brand’s new spring/summer collection.
CHARLESKEITHHAUS will also feature an NFT gallery and enable guests to take part in activities such as quizzes and parkour challenges within the virtual space.
Visitors are also encouraged to seek a hidden room where they’ll be able to redeem a digital wearable featuring the brand’s must-have bag for the season. Apart from this particular wearable, guests will be able to purchase and use digital replicas of pieces from the new summer collection to dress their avatars.
The event will also include a K-Pop concert by APOKI (@Apoki2), an iconic virtual K-pop artist.
The CHARLESKEITHHAUS experience will be available on the Sandbox from March 13 to March 27, 2023.
This project follows the recent release of NFTs by C&K on Magic Eden. These NFT artworks depict products from the most recent both x CHARLES & KEITH collection, as modeled by the metaverse model Unreal. Zoe.