According to a recent report by Capgemini, a global information technology services and consulting company, 77% of consumers expect the metaverse will have an impact on their everyday lives in the near future.
In fact, three-quarters of 8,000 consumers surveyed across 12 countries said they are already enjoying immersive experiences in the metaverse and would continue to use it, particularly as a digital place for connecting with family, friends (43%), and even coworkers (39%).
When it comes to interacting with brands in the metaverse, consumers seem to favor retail shopping (78%) and consumer product organizations (77%). This would improve try-on experiences and provide fail-safe testing and practice environments.
The survey also included 1,000 organizations from Asia Pacific, Europe, and North America, with seven out of ten believing the metaverse will play an essential role and provide a competitive edge in their markets.
Many companies have already effectively launched immersive and metaverse projects such as virtual storefronts, employee training, and digital prototyping.
According to the report, 66% of organizations have now defined a 1-2-year roadmap for metaverse experiences, and 15% of companies expect to have some metaverse presence within one year, with 45% expecting it to be widespread by three years.
Overall, despite a prudent approach from both consumers and companies, the metaverse appears to be revealing its present and future applications, which are likely to become more powerful as VR devices advance.
