BMW, a German multinational manufacturer of high-performance luxury automobiles and motorbikes, has submitted a trademark application for its logo in order to enter the metaverse and the world of non-fungible tokens (NFTs).
According to the application, which was filed with the USPTO on November 25, the company intends to offer:
- Downloadable media files featuring vehicles, vehicle parts, vehicle accessories, clothing, footwear, and more authenticated by NFTs;
- Computer programs featuring virtual goods, virtual online environments, and extended reality virtual environments;
- Computer games;
- Simulators for simulating the operation of land vehicles;
- Virtual reality headset and glasses;
- Online retail store services relating to virtual vehicles.
The news was tweeted earlier today by Michael Kondoudis, a trademark attorney.
This isn’t BMW’s first foray into Web3. In 2021, it unveiled JOYTOPIA, a whole virtual world built from the ground up for people to explore during the 2021 IAA Mobility. In June, it revealed The BMW iX1 Metaverse, a virtual environment in which visitors could explore the all-new BMW iX1 inside three surreal dreams.
Other automobile manufacturers have recently joined Web3 as well.
Porsche recently unveiled its NFT project, which will allow holders to influence the final design of their own artwork.
Nissan released their first NFT in October for usage in the polygon-based motorsport game Torque Drift 2 Motorsport.
In February, Alfa Romeo introduced its new Tonale SUV, which will come with an NFT digital certificate that can be used as proof of the vehicle’s overall condition.