Adidas’ “Into the Metaverse” initiative, which began in 2021, has reached its third and final phase.
During this last phase, holders can burn their Phase 1 and Phase 2 Into the Metaverse NFTs for free in order to transition into ALTS NFTs.
ALTS by Adidas will symbolize the holder’s identity and PFP — an interactive story that will end with the reveal.
The experience will be divided into chapters, the first of which will be unveiled today, April 11, 2023, at 10 a.m. PT.
ALTS NFT metadata will continue to evolve, with further utility and enhanced holder benefits being released in the coming months.
Adidas made $23 million in December 2021 from their inaugural NFT collection, “Into The Metaverse,” which provided holders with exclusive merch drops.
Since then, the sport fashion company has been involved in a number of Web3-related efforts; in January 2022, Adidas worked with Prada to release the “Adidas for Prada Re-Nylon Collection” along with NFTs inspired by it, while later it debuted its Capsule NFT collection.
