Simon Cowell’s production company, Syco, has filed a trademark application for American Idol expressing its intention to embrace the world of non-fungible tokens (NFTs).
According to the trademark application, the company aims to provide “multimedia, games, rewards, and digital collectibles relating to a talent competition series authenticated by NFTs.”
The news was shared earlier today via Twitter by trademark attorney Michael Kondoudis.
Simon Cowell’s production company has filed a trademark application for 🎤AMERICAN IDOL🎤. The application covers— Mike Kondoudis (@KondoudisLaw) April 29, 2022
▶️ Multimedia, games, rewards, and digital collectibles relating to a talent competition series authenticated by NFTs#NFTs #NFTCommunity #Web3 #AmericanIdol pic.twitter.com/UrzdhgPPwW
The American singing competition television series American Idol, created by Simon Fuller, produced by Fremantle North America and 19 Entertainment, and distributed by Fremantle North America, has launched the careers of numerous artists as true stars.
Furthermore, its success has been regarded as “unparalleled in broadcasting history.”
Apparently, the company now intends to bring a touch of innovation to the stage and ride the wave of NFTs that has already flooded major brands and massive communities of enthusiasts all over the world.