American restaurant giant Pizza Hut is venturing into the metaverse with “The Hut,” a new immersive experience crafted in partnership with Iris, a UK-based digital agency, and enriched by the creative collaboration of Publicis Middle East.
“The Hut” finds its home in the Roblox metaverse, inviting fans to partake in crafting their pizza adventures.
Inside this virtual experience, users can don pizza-themed gear and dive into mini-games while collecting pizza ingredients. They’ll also earn rewards like badges, power-ups, and exciting prizes along the way.
Before entering “The Hut,” users can dress up their Roblox avatars with exclusive pizza-themed outfits, from cheese and tomato onesies to tomato helmets and pepperoni glasses.
This isn’t the first time a pizza-related brand has embraced the world of Web3. In April, Papa John’s made waves with its collaboration with OneRare, the world’s pioneer food metaverse game, introducing NFT pizzas to the digital dining experience.
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