The popular German cosmetic brand NIVEA enters the world of NFTs (non-fungible tokens) to showcase the value of touch.
Through a limited edition of a free NIVEA NFT art piece, NIVEA puts the importance of touch for mental and physical well-being in the spotlight.
Clarissa Baldassarri is the artist behind NIVEA’s NFT art piece, an Italian visual artist who suffered from temporary visual impairment during the early stages of her career as a painter. Her limitations led her to rediscover art through what she calls conscious touch.
The limited edition of NIVEA’s NFT art will be minted on Polygon and offered for free through the dedicated NIVEA website.
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Flavia is the Co-founder and news lead at Cryptoflies.With a strong academic and professional background in economics and finance, Flavia brings over 7 years of valuable experience as an online writer.Since 2021, her passion for Web3, NFTs, and the metaverse not only drives her to provide insightful and informative news content but also motivates her to share the boundless potential of these transformative technologies with her readers.
