The popular German cosmetic brand NIVEA enters the world of NFTs (non-fungible tokens) to showcase the value of touch.
Through a limited edition of a free NIVEA NFT art piece, NIVEA puts the importance of touch for mental and physical well-being in the spotlight.
Clarissa Baldassarri is the artist behind NIVEA’s NFT art piece, an Italian visual artist who suffered from temporary visual impairment during the early stages of her career as a painter. Her limitations led her to rediscover art through what she calls conscious touch.
The limited edition of NIVEA’s NFT art will be minted on Polygon and offered for free through the dedicated NIVEA website.
