Dapper Labs’ NFL All Day, the authorized digital collectible platform of the National Football League (NFL), saw significant NFT sales during Super Bowl week, with prominent figures like Tom Brady and Aaron Rodgers leading the way.
Reportedly, a Tom Brady NFT sold for over $40,000, while an Aaron Rodgers NFT fetched $34,000.
In its latest release, Playoff Icons, the NFL All Day platform marked the Super Bowl week by offering fans the opportunity to own some of the most iconic moments in NFL history. Notable collectibles from this drop, which quickly sold out, included those featuring Joe Montana, John Elway, and James Harrison.
Seizing the anticipation surrounding the Super Bowl, the NFL All Day platform capitalized on this moment by offering digital collectible packs that commemorate iconic and historic moments, featuring video highlights from some of the greatest NFL players.
Since its inception in August 2022, the NFL All Day platform has amassed over $142 million in sales, as per CryptoSlam data, highlighting the strong demand for sports-related NFTs.
The NFL itself has also been actively involved in the Web3 space, with the launch of NFL Rivals, a Web3 game, in collaboration with the NFL Players Association (NFLPA) in April 2023. This game allows players to build teams, compete, and collect digital assets.
In a separate initiative, Hugo Boss introduced exclusive NFL-themed virtual hoodies on Roblox’s Super NFL Tycoon for the 23-24 season in September 2023.
NFTs are increasingly becoming a significant channel for sports organizations, teams, and players to connect with their fan base, enhancing their overall experience.
Market Decipher’s projections suggest that the sports memorabilia market is anticipated to reach $227.2 billion by 2032. Sports NFTs are expected to contribute significantly, experiencing a compound annual growth rate (CAGR) of 36.6% and generating $41.6 billion in revenue.
