Hugo Boss is kicking off the 23-24 National Football League (NFL) season in style, introducing a unique lineup of themed virtual apparel.
The release comprises six NFL hoodies, each boasting exclusivity and available for a limited time within the Super NFL Tycoon game on the Roblox metaverse.
Players will have the opportunity to unlock and collect these Boss x NFL hoodies by participating in mini-games and completing missions. These missions might involve tasks such as making 10 kicks from 50 yards or achieving 25 tackles at any difficulty level.
In addition to these digital items, Hugo Boss is also offering a physical Boss x NFL fashion collection that features a selection of 22 team hoodie designs, allowing fans to celebrate in both the physical and virtual worlds.
The NFL initially ventured into the metaverse realm with Super NFL Tycoon in February, a collaborative effort with Intuit, a prominent American business software provider. This partnership was marked by the virtual Super Bowl LVII concert on Roblox, hosted in the newly launched music-themed virtual space known as Rhythm City, brought to life by Warner Music Group.
This isn’t Hugo Boss’ first Web3 initiative. In October 2022, the brand teamed up with Imaginary Ones to launch ‘Embrace Your Emotions,’ an NFT collection aimed at encouraging people to embrace their feelings.
Additionally, in March 2022, Hugo Boss joined forces with Boss Beauties for a 1/1 NFT auction, with proceeds benefiting the ‘Dream Like A Boss’ mentorship program.
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