Major League Baseball (MLB), the leading professional sports league spanning the United States and Canada, has just stepped into the metaverse. With much anticipation, MLB has announced the launch of its very own virtual ballpark, signaling a new era in sports entertainment.
Designed to closely resemble the beloved real-life ballparks, the virtual space will captivate fans with many features. One notable attraction is the giant screen, where games and other content will be live-streamed, adding a dynamic twist to the virtual experience.
However, the MLB virtual ballpark is not solely about replicating the thrills of the game. It also aims to foster a vibrant social environment. Visitors will have the freedom to personalize their avatars with the iconic MLB team jerseys, interact with other users, and even engage in minigames.
To bring this ambitious project to life, MLB collaborated with Improbable, a British metaverse technology company known for its innovative approaches to connecting, playing, creating, and generating value across interconnected virtual worlds.
By embracing the metaverse, MLB is breaking down geographical barriers and granting fans from every corner of the world the opportunity to enjoy the sport in a more immersive and inclusive manner.
On July 8, 2023, this Saturday, the virtual ballpark, accessible through the MLB website, will open with a celebrity softball game featuring celebrities and former star players.
It is worth noting that this isn’t MLB’s first foray into the realm of Web3. In May 2022, the league formed a partnership with Sorare, a fantasy sport cryptocurrency-based video game, enabling fans to create their own teams, compete against each other, and earn rewards through an online NFT-based baseball game.