One of the world’s top soccer clubs, Liverpool Football Club, takes the plunge into the world of non-fungible tokens (NFTs) with a collection of art based on its players and managers.
On the 30th of March, Liverpool and Sotheby’s are auctioning 24 NFTs featuring players as cartoon superheroes, each with unique details such as a signature gesture or a reference to their personality.
Liverpool will also sell limited edition NFTs created by a generative art algorithm that combines images of the team’s players and managers with various illustrated traits.
The Legendary 1:1 NFTs of our @LFCHeroesClub squad 💎— Liverpool FC (@LFC) March 27, 2022
50% of proceeds are going straight to the @LFCFoundation 👐Auction starts March 30 🙌
The NFTs will be available for immediate purchase for $75.
Those who purchase the NFTs will not know which player, manager, or trait they have bought until April 2, when the sale concludes and the collectibles are delivered to customers’ digital wallets.
According to Sotheby’s, buyers or winners of one of the Liverpool NFTs will be invited into the Liverpool Heroes Club, which offers a forum, events, and discounts on Liverpool merchandise.
Part of the proceeds and royalties from future resales will go to the LFC Foundation, the team’s official charity for children and youth.