The head of Sotheby’s Wine and Spirits, Jamie Ritchie, is reportedly set to join BlockBar, a consumer-focused non-fungible token (NFT) marketplace for exotic wine and spirits.
Accordingly, Ritchie will assume his new role as the chief operating officer (COO) of BlockBar on July 6, 2023. The new BlockBar COO is an expert in wines and spirits have spent 32 years at Sotheby’s wine department. Ritchie is credited for introducing innovativeness and strategic planning to boost Sotheby’s overall operational efficiency.
According to the wine and spirits expert, he looks forward to a new challenge and working with adventurous and dynamic individuals sharing the same vision and values.
Moreover, Dov Falic, BlockBar’s CEO, revealed that he was pleased with Ritchie’s decision to join an innovative startup with an ambitious goal of becoming the leading global distributor of wine and spirits.
The appointment of Ritchie has further positioned BlockBar to the level of an aspiring global leader in wine and spirits investments through Web3 and blockchain technology.
The company said that this demonstrates the increasing role of Web3 in the expanding luxury bottle market.
With more people buying liquid assets than ever before, BlockBar intends to simplify the purchasing process for individuals as they acquire the items for consumption, gifts, or investments.
The company noted that consumers’ response to the unique bottles rapidly increased in the first year of operations. As a result, BlockBar believes it is ready for accelerated growth.
