NFT project Doodles has announced its new partnership with Pharrell Williams, the American record producer and singer, for an exclusive NFT drop.
The collaboration involves the release of the “Pharrell Pack,” a limited edition box curated by Pharrell and filled with wearables and redeemable items from some of his favorite brands, including Adidas.
A total of 300 Packs will be dropped, with 252 containing Adidas Sambas as redeemable and exclusive level wearables, and 48 of the 300 packs containing a grail redeemable and matching grail wearable.
Each pack includes a redemption certificate, which holders can burn for a physical item to be claimed between June 6, 2023, and June 15, 2023.
The Pharrell Packs will be dropped to winners of a random lottery. To gain access to the lottery, people must complete a series of quests, such as burning a beta pass to create a Doodle and opening at least one Genesis Box.
On May 5, the Packs will be dropped to the lottery winners’ Ethereum wallets. Once the boxes are opened, holders will be able to see them in their Flow wallet and explore them on the Gaia Marketplace.
This initiative is another step taken by Doodle to strengthen its relationship with the community. Back in February, Doodle introduced the community to Doodles 2, a project that leverages the Flow blockchain, a proof of stake blockchain created for NFT collectibles and crypto games, to offer new and exclusive experiences.
