Luxury goods leader, Bugatti Group, has announced the launch of a program that enables Web3 projects to work in collaboration with the brand to create customizable, limited-edition products.
The program will be accessible via a token-gated store that will allow users to use their NFTs to access and personalize official Bugatti Group products. The aim of this initiative is to have limited edition, Web3-branded luggage available in airports worldwide, providing more inclusive and community-driven experiences.
Bugatti Group has already partnered with several successful Web3 projects such as Super Normal, Toxic Skull Club, Pepe Ape Yacht Club, Apocalyptic Apes, Kitaro, and others, for the official launch of the new website.
By using the token-gated store, only members of the community will be able to access and personalize these limited-edition products, adding exclusivity and value to the brands.
Bugatti Group’s commitment to Web3 adoption is clear through its investments and partnerships. This new program is another example of the company’s dedication to bringing Web3 technology to the forefront of the business world.
Bugatti Group has been actively collaborating with various partners this year to bring unique experiences to its customers.
In January, the brand partnered with meme coin Shiba Inu to launch the “Shiboshis Club X Bugatti Group” NFT collection, which was sold out in under two minutes. In February, Bugatti Group introduced a new utility for Genesis NFT holders, offering a phygital (physical and digital) experience.
In the most recent partnership, Bugatti Group collaborated with Asprey to introduce the Egg Collection, which comprises egg-shaped artworks, available in both physical and NFT formats.
