The Association of Tennis Professionals (ATP) has revealed its latest venture in the digital world, with the release of a customizable non-fungible token (NFT) poster.
Teaming up with Artchild, a curated NFT platform, the initiative centers on an “Official Poster” created by California-based artist Honor Titus. The poster pays homage to the upcoming Nitto ATP Finals, the season-ending championship of the ATP Tour scheduled for November 12 to 19.
However, what sets this artwork apart is its dynamic nature. Fans will have the opportunity to craft their own unique version using Artchild’s interactive canvas and the artist’s distinct color palette. These personalized posters can then be minted as NFTs on the Polygon blockchain, each accompanied by a physical print counterpart.
The Honor Titus-designed Official Poster, both digital and physical, will be available for purchase during the 2023 Nitto ATP Finals, priced at $50 per piece.
Furthermore, the world’s top singles players participating in the 2023 Nitto ATP Finals will also customize their own versions of the Official Poster. These one-of-a-kind renditions will be auctioned online throughout the tournament, with all proceeds directed towards an environmental sustainability initiative promoting green spaces in Turin, Italy.
While this marks ATP’s inaugural venture into the world of NFTs, it is not the first instance of a tennis association employing NFTs to enhance fan engagement and provide new experiences.
Previously, the Wimbledon Tennis Tournament partnered with Andy Murray in July for a unique NFT art project titled “The Exposition,” paying homage to Murray’s remarkable 18-year career at Wimbledon through captivating motion-capture sessions incorporated into NFTs.
In 2022, the Australian Open released six NFT collections commemorating iconic moments in tennis history spanning from the 1970s to the 2020s.
