Renowned Canadian light artist Chris Levine is set to unveil his inaugural non-fungible token (NFT) collection titled “Icons by Chris Levine.”
The collection comprises 500 unique NFTs featuring Levine’s distinctive images of cultural figures like Banksy, Sir Paul Smith, and Kate Moss.
Buyers will also have the option to pair their NFT with a personally signed physical print. The NFTs are priced at 0.25 ETH (approximately $560), while the version accompanied by a physical print is set at 0.45 ETH (around $1,000).
Scheduled to launch on January 31, 2024, the collection will be available on LiveArt, an NFT platform focusing on art and culture. The presale allowlist is currently open for registrations.
A portion of the proceeds from the sales will go to Trussell Trust, an NGO dedicated to combating hunger and poverty in the United Kingdom.
Known for integrating various technologies to explore the significance of light in human experience, Levine’s artworks have consistently commanded prices exceeding $200,000 at major auction houses. Notably, his globally acclaimed portrait of Queen Elizabeth II stands as a testament to his artistic prowess.
While this marks Levine’s initial venture into the NFT space, artists globally have increasingly embraced NFTs as a new means to create, promote, and monetize their art.
Many renowned artists have entered the NFT realm or collaborated on NFT-related projects. For example, in June 2023, Takashi Murakami created a unique NFT named “Flower Jet Coin NFT,” gifted to attendees of his art exhibition in France, and also collaborated with Nike and Hublot for their NFT initiatives.
Major art auction houses have also recognized the potential of NFTs. For instance, Sotheby’s reported $35 million in digital art sales in 2023, largely driven by the success of NFT auctions.