Adobe has announced new capabilities for Adobe Analytics, providing a single workspace for companies to combine data and insights across all media types, including the metaverse and streaming media.
Adobe is previewing support for metaverse analytics, as more companies embrace immersive and 3D experiences. Thus, Adobe Analytics may now be smoothly extended to new and developing channels thanks to a rearchitected architecture.
Brands will be able to collect interactions across numerous metaverses and monitor and evaluate particular occurrences in the metaverse, such as the amount of engagement with 3D items and immersive experiences.
To understand changing consumer preferences, this data may be supplemented with insights from other channels, such as the website or mobile app.
Adobe is also well positioned to help companies develop, deploy, monitor, and monetize metaverse experiences using Adobe Creative Cloud and immersive design tools like Adobe Substance 3D.
“Delivering personalized customer experiences is a top priority for every business in every industry, and the key to making it happen is connecting real-time insights across all aspects of the customer journey,” said Amit Ahuja, senior vice president, Adobe Experience Cloud platform and products at Adobe. “With support for metaverse and streaming media channels, Adobe Analytics continues to lead the industry as the only true omnichannel analytics solution for customer engagement.”
